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Using Paid, Owned, and Earned Media for Content Marketing

When it comes to social media, any promotion of your content can be good. One of the basic concepts of classic advertising is that brand awareness (e.g., hearing a brand’s name over and over) can help customers keep you top of mind the next time they need a specific product or service that you offer. Content is one of the best tactics to help you get more exposure.

via Using Paid, Owned, and Earned Media for Content Marketing.

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