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Using Music To Your Business’ Benefit

In the world of business, you have to use every tactic at your disposal in order to strengthen your brand identity and awareness, increase your customer base, and essentially generate a higher level of profit. When it comes to doing this it is important that you do not neglect any of the senses – use them all. Usually, business marketing tends to be focused around the visual. However, if you can incorporate other senses then you will definitely be onto a winner. One way of doing this is through the use of corporate music. Read on to discover how this can be of aid to your business.

Corporate music can dictate how customers view your brand

Music plays a huge role when it comes to how your brand is perceived. The music played in your store or your business premises needs to tie in with the image of your company. For example, if you run an urban chic clothes store yet you play rock music, you are giving off mixed messages. Because of this, you will lose your company’s identity and your brand image will weaken and lose focus. The music you use is another piece of the puzzle which helps to create the full image of your brand.

Corporate music plays a critical role in dictating the atmosphere 

Music plays an integral role when it comes to the atmosphere. Think of it personally, i.e. the music you listen to when you are at home. Dance tracks can boost your atmosphere and uplift your mood. Slow songs can remind you of certain memories and make you feel rather emotional. Soft classical music can help you to unwind and relax. You need to determine the atmosphere you wish to generate and thus couple this with the right type of music. For example, if you run a spa you will want to use sweet soothing music in order to help people find their inner calm.

There is a direct correlation between corporate music and customer behavior 

If you get your corporate music choice right then you will be able to reap monumental gains. First and foremost, the music you choose will have a direct impact on how long customers stay inside your shop. If the music creates a happy and uplifting atmosphere then you can rest assured people will enjoy browsing more. This is because it enhances the whole experience and makes it much more enjoyable. This is why a lot of high street retailers use the latest chart hits in their store. However, if the music is difficult to listen to and does not enhance the shopping experience, then you can rest assured that people will merely dash in and dash out of your store.

In addition to this, there have been studies that show the type of music played can influence purchases made. A great example of this is the ‘Influence of In-Store Music on Wine Selection’. This was carried out by A. North, D. Hargreaves, and J. McKendrick. The study concerned French and German wine. The conclusion showed that when French music was playing in the store, the sale of French wine was larger in comparison to the sale of German wine. However, when German music was playing the sale of German wine triumphed over the sale of French wine. This is a tactic that will obviously be more relative and easier to use in some industries over others. Nonetheless, this aptly showcases the monumental impact music can indirectly have over your customers. You should experiment with this in your business and make note of the results.

Corporate music has a place in all businesses. If used properly you can reap mass gains. You will be able to strengthen your brand identity via tying in the sense of hearing with the visual impact of your store. This works to create a fuller image of who you are as a business. In addition to this, you can also help to make the shopping experience a more enjoyable one through generating the perfect atmosphere. And saving the best until last; you can directly influence the time your customers spend in your store as well as their purchasing habits. It is quite plain to see that corporate music can provide heaps of benefits to you if used wisely.

However, you do need to choose music with care…

The top five benefits of using royalty-free music

When putting together any sort of production, music can prove to be a particularly tricky point. After all, not only do you need to decide on what sort of music you are going to include, but you also need to determine where you are going to get your music from. This can prove to be particularly difficult because you need to bear in mind the different legalities and the potential costs entailed as well. Nevertheless, one recommended option is to attain royalty-free music. By doing this you will only have to incur a one-off payment open acquiring the song. Once you have done this no further charges will be entailed. In order to give further clarity, let’s dig deeper into the benefits associated with using royalty-free music in your production.

Royalty-free music is simple and convenient

As mentioned, the great thing about royalty-free music is the fact that you will only have to pay a one-off fee for the music you select. This makes the process a lot easier and more convenient. You don’t have to worry about any fees cropping up in the future and therefore you don’t need to budget for further costs either. Plus, you don’t need to fear copyright or patent law. Most people are in agreement that this is the most simplistic and trouble-free solution.

An affordable music solution

Further elaborating on the point just mentioned; because only one cost is incurred this is an affordable solution to finding music for your production. As stated, you don’t have to worry about any excessive fees in the future. Not only this, but you will know exactly what you are paying from the outset. Therefore you will be able to pick a track that fits into your financial restraints for the product in question. It is also worth noting that this type of music can be found for tremendously low prices, you can find tracks online for as little as a couple of pounds.

You receive your music instantly

Another great thing about going for royalty-free music is the fact that you don’t have to wait for the song in question to be yours. If you go down other routes, such as having a custom made tune created, you could be waiting for months and months. This could potentially halt the whole production of the project you are developing. Another great thing about being able to access this type of music instantly and cheaply is the fact that if you have a change of heart or want to go down a different route you can quickly, easily, and affordably acquire another track.

You won’t be short of choice

All you need to do is have a look online at the array of different music libraries that offer this service. You will immediately note how extensive the range of different songs and tracks is. Therefore, you can rest assured that you will be able to find the song you are looking for. After all, with thousands and thousands of tracks to select from, how can you not? This is particularly great for those who know what kind of tune they want but do not have a definite track in mind.

You know exactly what you are getting

A lot of people decide they are going to have a song specially made for their production. They do this because they believe it will give them the edge to have an original track, and in some cases, it can do. However, the problem with signing the dotted line and handing over huge amounts of cash in this instance is that you could potentially pay for a track that you don’t even like. This can result in major disappointment. At least when acquiring royalty-free music you know for sure that the track you have listened to one the website is going to be exactly the same as the one you purchase. Thus, you eliminate a significant amount of risk.

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