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Using Content Marketing Statistics To Inform Your Content Strategy

Statistics can be a powerful tool when it comes to content marketing. Knowing what sort of content is trending (with both B2B and B2C) as well as how audiences feel about certain subjects like mobile and video marketing can be extremely helpful.

To provide a place for content marketers to start, Siege Media created this helpful interactive that features eight chapters of content marketing statistics. In it, you can explore the latest in content marketing trends. It also explores mobile statistics, B2B and B2C content marketing trends, email statistics, video marketing stats, as well as blogging and podcast statistics. Several important takeaways can be extracted from each section.

For example, did you know that infographics, photos, charts and other image content have seen a 56% increase for B2B marketers in the last four years? That definitely contradicts the idea that visuals are losing their importance.

Another great stat is that email marketing was the primary lead generation channel for 89% of marketers. Anyone not focusing a good amount of energy into their email marketing initiatives may want to consider utilizing this very important channel. These, plus over 100 more statistics can be found in their interactive. Feel free to browse around and tell us what your takeaways were!

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Content Marketing Stats

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