Did you know that 74 percent of small and medium-sized businesses (SMBs) say that they get a positive return on the time that they invest in Twitter?
Those 140 characters (or less) have revolutionised the marketing strategies of many small brands, and a new study from Twitter has revealed how SMBs are using the platform to promote their brand.
70 percent of SMBs post at least once per day
72 percent agree that it is important to have a Twitter presence
51 percent see Twitter as a “very important” customer service tool
Check the visual below for all the details, which includes statistics, tactics and tips.