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How To Use Technology, Brains, and Service To Build Customer Loyalty

Exceptional customer service is most often associated with heroic performances by well-trained, empathetic human beings. I am, of course, quite the fan of this approach, professionally as well as personally.

But today I’m going to talk about using technology to provide exceptional customer service. Specifically, I want to talk about achieving the level of service I call “anticipatory customer service” by using your technology to “get to the customer first.”

via How To Use Technology, Brains, and Service To Build Customer Loyalty.

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