With over 150 million active users, and 50% of all users logging into Google Plus daily, Google Plus is a social network you can’t ignore. Sure, it isn’t as popular as Facebook or Twitter, but it can help impact your search engine rankings in a positive way.
A few simple ways you can leverage Google Plus are:
Authorship – this is a great way to get your picture next to your listings in the search results.
Relationship marketing – with Google hangouts, you can connect to and get to know your fans.
Driving traffic – by building up your Google Plus profile, you can share content and news about your business. This is a simple way to drive more traffic to your business.