This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.
Whether you’re the CMO of a Fortune 500 company or the webmaster of your burgeoning startup’s website, social media efforts will be critical to your business in 2014. Increasingly, marketers are tasked with launching ever more interactive (and expensive) social media campaigns — but CMOs are still challenged to provide more than the most basic ROI metrics about these efforts.
via How To Use Brand Ambassadors To Drive Social Media Success.
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