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Upside Down Marketing: Why You Should Put All Your Focus on Existing Customers

If you’ve been venturing a bit in the online marketing world like me, I’m sure you’ve heard the term “marketing funnel” before. To be frank, it was never something that appealed to me. It always seemed like just a way to optimise how many people are giving you money, which doesn’t seem very caring.

via Turning your marketing upside down: Why you should put all your focus on existing customers – The Buffer Blog.

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