Are you slightly embarrassed by the current state of your LinkedIn profile? I get it. A lot of entrepreneurs have a LinkedIn account that they don’t really take advantage of and have let fall on the backburner.
But, if you work with entrepreneurs or other professionals, LinkedIn is one of the best places you can be spending your time. Let’s get you up and running on LinkedIn today! These easy tips will instantly upgrade your profile so you can feel confident in your business development activities
Your LinkedIn headline is the section at the top of your profile where you can describe what you do (in 120 characters or less). This description will appear next to your name in search results. But did you know that if you don’t put in a custom headline, LinkedIn Defaults your headline to whatever you existing job title is. So again, thank you LinkedIn for making things simple and automated, but for most of you, that really isn’t the best use of your headline.
Because most of the time our job title doesn’t give a potential client any useful information about us.
For example, if I left mine to default, it would say founder of Stratigro. And then people who stumble upon my profile are going to say what the heck is that and how can she help me. Instead, I put Live Video Creator & Social Media Strategist | Comedienne | Speaker | Live Video Formula & The Art of Online Marketing Now, doesn’t that paint a much better picture of what I do and what I can do for you, a potential client? Think about the key things that you do, and use these in your headline to get right to the point of what you offer!
Your cover photo
I come across a lot of profiles that leave this blank. And it kind of gives off this impression:
“this person hasn’t taken the time to put anything is their cover photo. Do they spend any time on LinkedIn? It’s probably not worth connecting with them”.
Your cover image gives you an additional opportunity to share information visually and to brand your profile. There really isn’t a one size fits all of what you SHOULD put there, but there are plenty of things that you COULD do.
This could be where you share your business logo/info
You could point to an upcoming event
You could have a photo of you speaking, networking, or generally “in action”
You could have text sharing the services you offer
One thing to note though is this: your profile picture covers part of that image, and its different depending on where you are looking. On a mobile device, your profile photo covers the center of the image, and on a desktop/laptop, it covers the left side. Make sure there isn’t important information that will get blocked.
This is another opportunity for you not only to stand out, but to share with potential clients (and collaborators) what you can do for them.
Don’t fall into the trap of thinking this needs to be written in a corporate style, or boring style. It’s really just an about you section. What’s your zone of genius? How do you help people, how are you different? Use your summary to share that and write that all in a style that aligns with your brand.
If you are a bit more suited up as a person and brand, your summary can reflect that. If you are more of a creative, then you want to reflect that as well! This is your opportunity to show off what you do, and how you do it. Choose wisely.
Now that you are equipped with that knowledge, I can’t wait to see what you do with your LinkedIn profile!