LinkedIn recently introduced a new look and feel to your home page and profile page, as well as additional features and a new pricing plan. The latter was designed to get more people to pay more – or pay at all (since most members are on the “free plan”).
This is not surprising. LinkedIn is an ever-evolving platform with new features being added seemingly every month. Most of the changes enhance what you can do and how you can use LinkedIn’s tools. Even the most fervent users of LinkedIn have a hard time keeping up with the enhancements and modifications.
For more on the pricing plan, read this recent article by fellow Forbes contributor George Anders. To help you navigate the recent feature changes, I’ve developed the following quick guide, with an emphasis on how you can make the most of these changes to enhance your personal brand.
