From a marketing perspective, branding is one of the most significant factors in a company’s success. A company with strong branding is better able to develop brand loyalty, consumer recognition, and a reputation in line with their values and offerings. Consumers are well-versed with the most prominent brands through the use of logos, symbolic representations of a company’s image. Logos play a major role in brand identity and help consumers recognize products and services without needing extensive advertising messages. Car companies are well-known for the ease of logo recognition among consumers. On a daily basis, consumers are exposed to these logos as they go about their lives. The automotive industry has latched on to a niche section of brand recognition not seen in some other industries. With such significance, these logos must have an extensive history with their respective companies.
The Zebra has put together an infographic of six famous car companies, their origin stories, and the histories of their logo and branding. Included in the infographic are little-known facts about each logo. These companies are massive players within the automotive industry and have built their brands from the ground up. As they grew, they underwent extensive change and growth and have evolved into the corporate giants we know today.