Unknowns Mixed With Fears Are What’s Holding You Back

Sometimes the smallest step in the right direction ends up being the biggest step of your life. Tip toe if you must, but take the step.

– Naeem Callaway

When deciding whether or not to start an online business it’s usually a combination of the unknowns mixed with fear that holds you back. If you’re feeling that way this tells me 3 things about you

1: you have the good sense to know this is not a walk in the park

2: you have to find out what the unknowns are in order to get started and

3: Fear is the common denominator that keeps us from doing what we love.

The great news is you’re not alone and while your fears may be irrational they are self-perpetuating: nonetheless, they’re commonplace and a very real inhibitor for most women, but it doesn’t have to be that way.

If I can you can.

As a Master of Management ( MA) a Member of the Chartered Managers Institute (MCMI) and a teacher in the lifelong learning sector, it may surprise you to know none of that is what brought me here to serve you. My life and work experience: some painfully gained wisdom along the way and the fact that I love listening and talking to other women, is what really ignited my passion and inspired me to do the work I do. My academic qualifications (while they’re nice to have and I’m proud to have them) do not support my business in any way. I neither use nor need them in an academic context to run my business.

I was once your story

As a mid-life woman: when you seriously start thinking about taking your business online for the first time: I know what this feels like for you because it’s only when you’ve experienced one type of life that another life starts calling you. A life you couldn’t achieve as your younger self because you hadn’t yet had time to acquire the skills and experience that have brought you this far and you probably didn’t have the opportunity because you were so busy with other commitments but now the time for change has come.

You want to take everything you have acquired up until this point, shape this into a business and share it with the world: I know because it was the same for me. At the moment everything is up in the air for you literally: imagine a dozen tennis balls circling above your head and each one of them individually contains a skill, a passion, a desire, an idea, a business name, a website, an ideal client and so on: you get the picture and it’s been like that for a while.

What you want to do is get those balls out of the sky, onto the table and aligned into a business of your own but where to start? That is the sixty-four thousand dollar question. As I said earlier you’re not alone in this and my question for you is: Are you going to make a start and if so when?

Before you answer that let me say if fear is what’s keeping you back “the fear will always be there “ask any successful business owner and they will tell you it never goes away. Yes, it comes and goes but to some degree, it stays with you and that’s normal, it shows you’re human, passionate and that you don’t want to fail. Believe me, there would be something wrong if you weren’t afraid! That said: don’t let fear rob you of an opportunity to have a different life than the one you have now. Don’t let fear steal your dreams and keep you small. And most importantly don’t let fear define you as a woman.

Now getting back to your business

If you’re still on this page that tells me you don’t know what to do next or where to start because if you did you already would have. Let that marinate for a second….. If you did you already would have! It took me years to figure it all out on my own, years of wasted time, money and not earning while I was learning because I didn’t know any better and fear stopped me from asking for help until eventually, I did ask. I had to, there was no other way around it for me and there won’t be for you either.

Fast forward several years and I’ve now figured out what works and what doesn’t. All that experience along with the gazillion mistakes I’ve made has given me a unique perspective on what it takes to get an online business up and running and out the gate in less time.

To give you a better insight into how I did things and more importantly how to avoid my mistakes and get your business online in less time, grab a copy of my book polish The Diamond In your Heart its chock full of helpful tips and more importantly what not to do. 

From my heart to yours – Thank you for taking the time today

Dee  X


Dee Coxon
Dee Coxon
DEE Coxon is a bestselling author of Polish The Diamond In Your Heart and Business Start-up Coach who inspires women to go beyond their known capabilities and get their business online in less time. A former hairdresser and beauty therapist she learned everything she knows about women within the four walls of her own salon where she admits to getting more satisfaction helping clients with their personal struggles, than she did doing their hair and makeup! Self-employed since she was 18, she eventually left her vocational path, swapped her scissors for a lap top and entered the world of academia. In the year she turned 50 Dee gained a Master’s degree, a teaching certificate, became a grandmother and lost her mother to cancer after a 2 year battle, during which she nursed her. A quote by Rufus wainwright: You’re born twice, once at your birth and again when your mother dies” had a profound effect and changed the way she sees and does things now. As the creator of The Fast Class: A bespoke, 1 to 1, accelerated learning experience, designed for beginners and delivered in one day. Dee blends expertise with life experience to make sure her clients get past those self-imposed barriers that keep them from launching a business they love. Dovetailing these two elements is fundamental to the Fast Class and reflected in Dee’s coaching style. Why? Because she believes, no matter where you are in your business journey something is happening within the context of your life, the two are inextricably linked.

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