You’ve probably focused a lot of time and attention on developing your products and services to make them as user-friendly and convenient as possible for your customers. However, you’re doing your business a disservice if you don’t put the same amount of focus on your website.
Your website should solve problems for your customers, not create more. Unfortunately, many businesses fail to realize that, and unknowingly turn customers away with websites that don’t deliver an optimal experience. For this reason, savvy businesses concentrate on building websites that offer a strong user experience (UX). Optimizing the UX of your business’s website means taking a hard, critical look at how your website appears, feels and functions. Anything that detracts from the UX means you’re losing customers you never even knew you could have had.
If you’re eager to make your website as superior as the products you sell your customers, take a look at the tips in the accompanying infographic and apply them to your site.