Understanding The Secrets Of Influence

Her close ratio zoomed to 88% – here’s the backstory …

Why did you decide to become a Licensee/Partner of this program (Secrets of Influence ™)?

This program has helped me personally and professionally as a business consultant. I also met many clients who needed to improve sales and grow their business and have not been given strong tools.

They have learned the broader ideas.  They know and use the processes of traditional consultative selling: processes like opening, bonding, and rapport, prospecting, qualifying, and closing.  Using the Influence skills takes this process to a new level of refinement.

This unique theory of Elaina Zuker’s “Secrets of Influence” ™ is based on six distinctive styles of thinking and decision-making. I can begin to identify a prospect’s style, by the words they use and other observable behaviors.

For example, if someone keeps telling me about the data and/or ratios or the relationship between X and Y, this begins my learning process of collecting valuable cues. It gives me insight that this person may use information and logic as his/her dominant decision-making style, which triggers me to adapt my style to help them make decisions more clearly.

This is dynamic ammunition for me – it is going fast.  It’s giving me an insider view to their way of thinking.  This tool helps me focus not so much on what is being said but also to focus on how certain things are being said.  It helps me understand how my prospects are processing their thoughts.

What else have you learned?

Although there are six distinctive styles of influence in this model, “Secrets of Influence ™”  no one person is a “pure” type, each person will typically have one dominant style and it is my job to discover that style.

What if your current closing ratio is one out of five prospects?  What would happen to your business if you could close three out of five prospects? What would that look like?

The content of this program reveals the incredible wealth of insights and clues found when we pay attention to the unspoken word; it transmits an incredible depth and amount of information. When I use these new skills, I now have an enhanced “radar

system” which allows me to see and hear the unspoken message.  Now I am able to follow my client or prospect at their pace and their direction. This strengthens the communications in the interpersonal bond.

So, you may be asking yourself what differentiates   this technique from the other typical sales bonding- rapport processes?

Because of the unique and user-friendly model, using the influence tools has been like putting the traditional bonding and rapport process on steroids.

An example that I can tell you – I was making a pitch to a landscape architectural firm.They are creative and visual people. At our first meeting,  I listened to both owners and focused on the kinds of words, body language, and other non-verbal cues being used.

I  know they’re going to make decisions based on their comfort level with me. Since they’re  very visual  I know they use metaphors and stories and talk about the future.

In this case, I will share stories.  I literally drew pictures on a  napkin of the process, what it looks like and what they would be experiencing. During the process,  I made sure to touch base with them to make sure we were connecting emotionally.

How, specifically, did you touch base?

I deliberately paraphrased what they had shared with me so far, using their language and specific words. Here, I was actively looking for their acknowledgment that we were on the “same page”.

Having this confirmed, we could now continue the process and ultimately, close the sale.

Do you have any other examples of this working successfully?

Another example in the healthcare industry,  when working with the chief human resources officer to whom I was referred to help with compensation design.  I first used the active listening tools I just described, and then I introduced the techniques of mirroring gestures and body language while following the content.

This made a remarkable  difference in our relationship and upon closing the deal,  he shook my hand and said “this is the best meeting  that I’ve ever had”!

Elaina Zuker
Elaina Zukerhttp://www.ezinfluence.com/
ELAINA is the president of Elaina Zuker Associates in Montréal, Canada. She has taught seminars to hundreds of employees and managers at major corporations such as AT&T, IBM, American Express, and MCI International, and is a frequent keynote speaker at conferences and industry events. She is the author of six books, on leadership, management, and communication. Her best-selling book, “The Seven Secrets of Influence” (McGraw-Hill), the recent Main Selection for the Business Week Book Club, has been translated into four languages and its new, revised 2021 edition is now available on Amazon in paperback and as an e-book on Amazon Kindle. Her new book about Peer Mentoring YOUX2 has also just been launched on Amazon. Her internationally successful program “Secrets of Influence ™ is now available as an online learning program, either as a completely online self-study program or in a hybrid version. The program, created with the latest educational technology, can also be customized for an organization’s specific requirements. Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development, and is the 2004 recipient of the Alumni Achievement Award from New York Polytechnic University. To engage Ms. Zuker as a speaker or consultant, to book a seminar for your company or organization, or to learn how to become a licensed Affiliate for Secrets of Influence, visit www.ezinfluence.com or contact us at [email protected]

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