Basics of neuroleadership explained
Within each division of the brain, there are certain needs that must be satisfied before we can think and act from the more advanced, thoughtful and evolved parts of the brain. For example, imagine that before you even begin your workday, you wake up late, skip breakfast, and have an argument with your partner. It’s now 9:30am and you have to tackle a project that requires creativity and strategic thinking. It’s due by 2:00pm, but you’re feeling scattered and can’t seem to focus. That’s because you haven’t fulfilled your brain’s fundamental need for nourishment and connection. And until you do, you won’t be able to function at optimal levels.
So how does this relate to your business? Well, in each company there are basic day-to-day, or operational, functions that need to be taken care of before it can evolve to the next level. Only when those functions have been adequately addressed can the company begin to focus on:
creating a sense of purpose
cultivating genuine employee engagement
standing out from the competition, and
conceiving innovative solutions, products, and services