Understand Brain Function – And Take Your Business To The Next Level

Basics of neuroleadership explained

Within each division of the brain, there are certain needs that must be satisfied before we can think and act from the more advanced, thoughtful and evolved parts of the brain. For example, imagine that before you even begin your workday, you wake up late, skip breakfast, and have an argument with your partner. It’s now 9:30am and you have to tackle a project that requires creativity and strategic thinking. It’s due by 2:00pm, but you’re feeling scattered and can’t seem to focus. That’s because you haven’t fulfilled your brain’s fundamental need for nourishment and connection. And until you do, you won’t be able to function at optimal levels.
So how does this relate to your business? Well, in each company there are basic day-to-day, or operational, functions that need to be taken care of before it can evolve to the next level. Only when those functions have been adequately addressed can the company begin to focus on:
  • creating a sense of purpose
  • cultivating genuine employee engagement
  • standing out from the competition, and
  • conceiving innovative solutions, products, and services
How does this happen? By leveraging specific characteristics and traits in its employees that, when combined effectively, support the ongoing growth of the company.
We call this the evolution from me to we.
Let’s take a closer look.


ic3 consulting
ic3 consulting
ic3 consulting is a staff engagement consulting firm that brings mindfulness and imagination, backed by brain science, to the workplace to improve employee engagement. ic3 delivers improved employee satisfaction for business leaders through customized corporate retreats, ongoing trainings, and executive coaching. Disengaged employees can cost your company a lot of money due to declining productivity, turnover, absenteeism, poor customer service, and the inability to realize the full potential of the organization. However, companies with a formal engagement strategy in place are 67% more likely to improve their revenue per full-time equivalent on a year-over-year basis (Aberdeen, September 2016). Want to become one of the best places to work? Learn how in this video series delivered to your inbox. Each video is under 3 minutes. Insightful Companies | Innovative Collaboration | Intentional Culture

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  1. I just put together a course on the dynamic between leaders and followers. One aspect is the social contract that leaders have with followers. Followers are willing to give “fair” control of themselves, power over themselves when the leader gives them what each individual needs. I see me to we fitting into that.

    • Hi Chris, That sounds like a fascinating course – one that certainly has personal and social motivation at its core. It sounds like we are interested in many similar topics. It would be great to chat someday!

    • Definitely sounds like a plan. I’m providing content for courses in a data analysis and business analytics program. The main themes I’m promoting is around data. How data is used and interpreted from the data scientist to the business people; and how data is used to support leadership and management of people and infrastructure.

    • That sound really interesting, Chris. Especially, since I’ve read your writing and am aware you focus on the creative and human-element in your teachings. I’m curious how you keep these at the forefront of your big data work?

    • Stories help memory and creates a sense of urgency to act. Data grounds people into reality but removes the sense of urgency to act. That’s why the most passionate people act according to feelings and not according to facts.

    • Yes — stories and data are stitched together with psychology and sociology. I see the intersection to these two fields as being a real hot spot for data science in the next few years.

    • Fascinating! (Sociology was my undergraduate, and I feel it has helped me immensely in my work with individual clients and corporations to better understand systems at play.) I love that you are bringing the two together!