You probably heard the good news for hotels this summer. Guest satisfaction is rising, according to the 2014 J.D. Power North America Hotel Guest Satisfaction Index Study. In fact, this year’s survey discovered that hotel guest satisfaction has reached its highest level since the company revised its methodology in 2006.
Contributing most to overall satisfaction are the first and last impression — check-in/check-out. That isn’t new news. What you might not have seen was among other key findings of the survey: