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Unbelievable Marketing: Bets I Bet Your Making

social media[su_dropcap style=”flat”]M[/su_dropcap]ARKETING IS THE KEY to building business success. But, did you know, there are a lot of mistakes you could be making? In fact, many of them you might not even be aware of. So I’m going to go through some common marketing mistakes that I bet you’re making. Hopefully, by the time we reach the end, you’ll know enough about them to rectify the problem!

Straying From Being a Business

We all know about the dangers of being too promotional, and we’ll look at this later. But there is also a danger of straying away from being a business. This is particularly problematic in the world of social media. There is so much information, and so many issues flooding social media every day. Everyone wants to weigh in with their opinion. But you need to resist the temptation to do this. Try not to get embroiled in debates or arguments with people. Simply stick to pushing the brand and you’ll maintain the best results.

Overlooking the Importance of Keywords

One of the most effective forms of marketing is making use of keywords. These are what draw people to your business through search results. And I can’t tell you the number of businesses who overlook how important keywords are. They are vital in keeping you shoulder to shoulder with your rivals. You need to invest time finding out all you can about keywords. Make use of Canine keyword software to figure out the sorts of keywords that are currently being used. From this, you will get an idea of what you should be using and how to best integrate keywords.

Too Promotional

It’s important to try to ensure that you aren’t too promotional when you engage in marketing. There’s nothing worse than really obvious promotion. In fact, it’s one of the key social media mistakes that many businesses make. You need to avoid it because once you make this mistake it’s difficult to undo it. Try to remain as neutral as you can with only subtle promotion here and there. The real trick is to interest and engage your audience rather than ramming things down their throats.

Not Enough Range

A big issue that I see quite a bit is people who don’t have enough options. This is a more common problem than you might imagine. Sure, social media is an essential marketing tool, but you shouldn’t put all your eggs in one basket. It’s important to have options and to cover as many bases as you possibly can. Try to have an array of marketing strategies and techniques to choose from. This keeps you fresh and interesting. Plus it means that if one strategy isn’t working you have plenty of other options to fall back on.

It’s obvious that marketing is a hugely important part of promoting your company. But there are so many marketing mistakes that entrepreneurs make. And these can prove more costly than people might realise. It’s up to you to make sure you aren’t making these mistakes and having a negative effect on your business.

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