Twitter seems simple — just type in 140 characters and hit enter, right? But Twitter can be tough. Building an audience. Keeping that audience. Finding a voice. Cutting through all the chatter. It’s a lot, especially if you’re a busy elected official.
Well, elected officials, fear not! Twitter itself is here to help. NPR recently discovered that the social media giant has a very special handbook just for people running for elected office. And it’s 136 pages long.
The manual has been “wildly popular,” said Bridget Coyne, a manager on Twitter’s Government and Elections Partnership Team who helped put the manual together (see below for more of our interview with her). “We don’t want to make assumptions. We want to make sure that people feel empowered with the full story of what Twitter is.”Here’s a look inside: