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How I turned a parking ticket into a new client

A few months ago, after  getting a parking ticket I considered unwarranted, I went to the police station in my town to contest it.  I was greeted by the Director of Public Security, the executive in charge of the entire uniformed police force.

After I gave her my side of the story, she said to leave it with her.  I gave her my business card so she could  contact me when she had a decision.

I called her a few weeks later; she said it was still “in process”. And then she asked, by the way, had I ever done any training or consulting with police departments?

She had gone to my website on the card; she has been having “teamwork” challenges with her 40-person department.  I was tempted to give her a copy of my book (would that be bribery – since my “case” was still being adjudicated? ) I decided it would be improper.

A week later, my doorman announced I had a “visitor” from the City of Westmount.  I opened the door to a young officer, who handed me an envelope. Inside was a check for the full amount of the ticket, plus a refund for the late charges that had piled up!

I called the Director to thank her and asked if I could have a meeting to talk about the possibility of my doing consulting with her team. I  thought I would now bring her a copy of my book, but in the next sentence she told me that she had already gotten it from the local library, and could see a lot of ways the ideas in it could help her team. We have a meeting scheduled for next week, to talk about  some sessions for the1st quarter.

So, get to know your local Police and other public officials.  You never know, there could be potential business right under your nose!

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Elaina Zuker
Elaina Zukerhttp://www.ezinfluence.com/
ELAINA is the president of Elaina Zuker Associates in Montréal, Canada. She has taught seminars to hundreds of employees and managers at major corporations such as AT&T, IBM, American Express, and MCI International, and is a frequent keynote speaker at conferences and industry events. She is the author of six books, on leadership, management, and communication. Her best-selling book, “The Seven Secrets of Influence” (McGraw-Hill), the recent Main Selection for the Business Week Book Club, has been translated into four languages and its new, revised 2021 edition is now available on Amazon in paperback and as an e-book on Amazon Kindle. Her new book about Peer Mentoring YOUX2 has also just been launched on Amazon. Her internationally successful program “Secrets of Influence ™ is now available as an online learning program, either as a completely online self-study program or in a hybrid version. The program, created with the latest educational technology, can also be customized for an organization’s specific requirements. Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development, and is the 2004 recipient of the Alumni Achievement Award from New York Polytechnic University. To engage Ms. Zuker as a speaker or consultant, to book a seminar for your company or organization, or to learn how to become a licensed Affiliate for Secrets of Influence, visit www.ezinfluence.com or contact us at [email protected]

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