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Turbid Offers and Intentions

If I offer you a glass filled with turbid water would you drink it? Surely, not.  How then do we dare to offer turbid offers, intentions, contents, and products?

We humans tend to forget the basic facts of life.

It is for the same reason that we do not drink turbid water that stops us from “drinking” turbid offers. Turbid water results from the presence of fine particles of clay, silt, algae, minerals, chemicals, and more. Moreover, these ingredients can make the glass turbid and it looks milky. These particles allow harmful bacteria to adhere to them and turbid water becomes a serious health risk.

Turbidity is the measure of relative clarity of a liquid. The higher the intensity of scattered light, the higher the turbidity is.

So what makes an offer or intention turbid?

Turbidity is a sign of unclearness. The use of vague words creates vagueness. This vagueness has a rippling effect.

The rippling effect of vague words

Words like probably, unsure, and maybe create turbid vagueness. Vagueness leads to doubt and doubt to hesitation and hesitation to Indecisiveness. Indecisiveness means the receiver of your content or offer is doubly unsure- unsure about your offer and you and unsure whatever decisions the customer takes. This is turbidity creating more intense turbidity.

The customer decision-making net score

Customers prefer the least-resistant path. Turbid offers and content create turbid intentions. This makes decision-making more difficult. The customer has to do more efforts to dig out more information. This means the customer shall remain undecided and this demands extra effort to reach a decision.

Remember that your vague words scatter the light of information and the customer finds themself in darkness.

Vagueness leads to asking questions that are more revealing and more effort. This makes the net score of effort to decide very low. No wonder the customer walks away.

The customer loses her/his trust in the provider and it is hard to win her/him back. Vague words are the clayey particles in your offer that make it turbid and difficult for the customer to drink. Turbidity is a critical parameter in drinking water because bacteria, viruses, and parasites can attach themselves to the suspended particles. The video below explains this fact.

Conclusion

We live in a world of VUCA (Ambiguity, Uncertainty, Complexity, and Volatility).  VUCA complicates the decision-making process. VUCA is the turbid water that we must clear before we may offer it to others.

Watch your words, content, and intentions. If they are vague, we only make the water more turbid and lose customers and readers.

Do not enhance the darkness of VUCA. To the opposite, those people and businesses that reduced VUCA successfully shall emerge as winners.

Ali Ananihttps://www.bebee.com/@ali-anani
My name is Ali Anani. I hold a Ph.D. from the University of East Anglia (UK, 1972) Since the early nineties I switched my interests to publish posts and presentations and e-books on different social media platforms.

4 COMMENTS

  1. The discussion and LinkedIn of the short version of this post and here all missed your quite challenging observation, Charlotte. I mean “It is a sad and troubling situation because it means that women ^often^ must walk between being assertive but unpleasant or accepted but… turbid.”

    You are a woman and you know better how women think. This “sex discrimination” is new to me and I shall try to observe it in the future.

    Which one I prefer? I surely prefer to drink the glass filled with assertiveness rather than turbidity. It looks more inviting, surely has less health hazards and it has a higher value.

    Thank you Charlotte for clearing my mind.

  2. This is an interesting area filled with traps, Ali.

    The research of Dr. Deborah Tanner has shown that different strengths of speech are expected from different groups of people. Your example of using “probably” is called “down-speak” – not surprisingly using “surely” is “up-speak”.

    What is seen as assertive and assured speech for a man ^may be^ heard as overly aggressive if a woman utter the very same words. Reversely, what you call turbid because it contains words like probably, most likely, generally… words that allow ^a little^ wiggle room, are invitations for dialogue, a form expected from women but seen as not forceful enough if used by men.

    It is a sad and troubling situation because it means that women ^often^ must walk between being assertive but unpleasant or accepted but… turbid.

    Note that in this comment I added ^^ around fillers that are turbid qualifiers. The strength of the language is evident when these words are omitted:

    What is seen as assertive and assured speech for a man is heard as overly aggressive if a woman utter the very same words. Reversely, what you call turbid because it contains words like probably, most likely, generally… words that allow wiggle room, are invitations for dialogue, a form expected from women but seen as not forceful enough if used by men.

    It is a sad and troubling situation because it means that women must walk between being assertive but unpleasant or accepted but… turbid.

    Which form do you prefer?

    • The discussion and LinkedIn of the short version of this post and here all missed your quite challenging observation, Charlotte. I mean “It is a sad and troubling situation because it means that women ^often^ must walk between being assertive but unpleasant or accepted but… turbid.”

      You are a woman and you know better how women think. This “sex discrimination” is new to me and I shall try to observe it in the future.

      Which one I prefer? I surely prefer to drink the glass filled with assertiveness rather than turbidity. It looks more inviting, surely has less health hazards and it has a higher value.

      Thank you Charlotte for clearing my mind.

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