Daodao, the local imprint of TripAdvisor in China, is the subject of an investigation after a damning report into the validity of its reviews.
The report by KwikChex, the UK-based online reputation management company which has been a ongoing thorn in the side of the user review service for years, carried out the study into a number of online review services and activity in emerging markets.
via TripAdvisor’s China brand exposed with alarming pattern of reviews.
