At the beginning of every year, many experts offer their list of industry forecasts for the year ahead:
Some turn out to be highly accurate, and others, not so much; In the hotel industry in particular, most prediction articles neglect to mention how hoteliers should actually implement these trends at their properties.
After all, figuring out how to make a trend work for you can often be the hardest part of innovation.
So, for 2015, we’ve put together the trends that hoteliers are most likely to experience this year, along with some strategies for implementing them most effectively.
Mobile Travelers Require Mobile-Friendly Services
Today, almost everybody has a smartphone or tablet; whether they use it for reading the next bestseller or chatting with friends on Facebook, we will see that these devices will become even more critical for hoteliers to consider in 2015.
Unlike previous generations, Millennials (those who reached young adulthood around the year 2000) are “mobile-first” travel consumers who rely heavily on their mobile while traveling – not only for booking, but also to research and find solutions for any issues they might encounter.
In order to make your property more appealing to this type of consumer, it is important that you think beyond just mobile bookings (but of course, if you still haven’t implemented a mobile-friendly site, now is the time!). Some other key tech elements that you should implement at your property to appeal to this type of traveler include:
via Trends That Will Boost your Hotel Marketing in 2015. – Saturday, 7th February 2015 at 4Hoteliers.
