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Travel & Hospitality Industries Score Highest in Social Sentiment

The travel and hos­pi­tal­ity indus­try takes care of their cus­tomers, and it shows online. The Adobe Dig­i­tal Index team ana­lyzed 1.4 bil­lion social men­tions (data source: Adobe Social) from Face­book, Twit­ter, YouTube, Blogs, and Tum­blr, across 800 com­pa­nies, 6 major indus­tries, and 38 coun­tries, and found that aver­age social media sen­ti­ment score is the high­est for the Travel indus­try.

via Adobe Digital Marketing Blog | Other Industries Take Note: Travel & Hospitality Knows Social!.

 

 

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