Travel & Hospitality Industries Score Highest in Social Sentiment

The travel and hospitality industry takes care of their customers, and it shows online. The Adobe Digital Index team analyzed 1.4 billion social mentions (data source: Adobe Social) from Facebook, Twitter, YouTube, Blogs, and Tumblr, across 800 companies, 6 major industries, and 38 countries, and found that average social media sentiment score is the highest for the Travel industry.

via Adobe Digital Marketing Blog | Other Industries Take Note: Travel & Hospitality Knows Social!.

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Travel & Hospitality Industries Score Highest in Social Sentiment

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