According to Jack Canfield, the secret to getting ahead is to get started. This one simple thing is a challenge for most people who see their BIG vision and life goals as overwhelming.

One of the distinguishing characteristics of a fearless entrepreneur is being able to break down large goals into smaller, more manageable tasks.  Makes sense, right?

So when I was interviewed by Rebecca Happy on this, she asked me these questions.

How do you break down your goals to get them done? Do you use mind-mapping? Are you a list-maker? Do you start with the end in mind and then work backwards?

If I had to choose, it would be the last option.

And we discussed in the interview what starting with the end in mind means. There is something mystical about envisioning a business outcome and speaking it into existence.

But we think nothing about saying “I’m going to have Rebecca and her family over for dinner the next time they are in Tampa. and I know she loves osso buco and chocolate lava cake.”

We just spoke that meal into existence and perhaps even caused Rebecca to change her vacation plans and schedule her trip to Tampa to include an overnight so we can share a dinner at our house.

I envision sitting down and eating that chocolate lava cake with a great bottle of red wine before I even look for the right recipe and go shopping.  And perhaps even before I know when they are actually coming.

Business ideas and innovation are exactly the same for me.  You have to picture it before you start looking for the recipe (e.g. putting together the plan).

I see the big vision and then start putting together the building blocks to get across the bridge. Nothing is scary when you’ve already envisioned the perfect outcome.

So, let ’em eat cake!


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Chicke spent the first half of her career working for industry leading travel distribution technology and telecom companies. If you have ever made a travel booking online or checked in for a flight, chances are Chicke worked for one of the companies that pioneered that technology. The second half has been spent turning trip tech and travel storytelling on its head. She formed Solutionz in 1996. Solutionz is the smart trip technology leader behind the TripProximity smart trip widget. TripProximity is a B2B widget that integrates online trip planning next to "the reason" motivating the trip. We help businesses, venues and events better serve visitors who need a hotel nearby and we enhance enterprise systems that are used regularly by potential travelers. TripProximity's innovative distribution strategy and technology capabilities set it apart from the rest. Since 1996, we've brought innovative thought to the challenges facing the travel and technology industries. Chicke builds companies and has invested over $1.2m on her own, plus she has raised $6m in investment capital. Recognized as a game changer. Her investment actions reflect her commitment to innovation and her principles. She is also an investor in Solutionz Innovations, venue and event based trip planning, Rich Media Exchange, digital asset marketing and management. Chicke's faith and courage is core to her identity, as is giving back and mentoring others to discover their radical sense of purpose. Chicke is a newly minted author of the Game Changer, an allegorical business novel and hosts a podcast of the same name, focused on innovation and growth strategies. Whether in her own ventures or those of her clients, her business focus is growth - 360-degree growth in both corporate and entrepreneurial environments. Growth is achieved by ditching the status quo and by listening to the front lines. They know the customer.
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