Traits Of A Fearless Entrepreneur #4 – Live Outside The Box

Scientists used to believe that human beings responded to the information they received from the outside world. Today, more and more, we understand that people respond to the brain based upon our prior learning and experience. If we have failed mathematics at school, we will struggle to manage our finances, right?

Fearless entrepreneurs don’t consider failure inevitable, no matter what happened in the past. They use the power of belief to overcome “prior learning” and re-program their minds to push aside obstacles, achieve goals and become the person you want to become.

Anything is possible.

I have been very blessed in that I don’t have a lot of “unlearning” to do.

My parents raised us to believe that we could do anything or be anything.   Even though I made a personal choice to quit college after one semester, my drive allowed me to get past the lack of a degree and to live my dream. Their belief was power for me and it has lasted more than 5 decades.

The image of the lightbulb is a good one to symbolize that power.  This particular portrayal of that power says that you can’t let yourself be fenced in.  You need to think outside the box.

I’ll take it one step further.

You have to LIVE outside the box.


Chicke Fitzgerald
Chicke Fitzgerald
Chicke spent the first half of her career working for industry leading travel distribution technology and telecom companies. If you have ever made a travel booking online or checked in for a flight, chances are Chicke worked for one of the companies that pioneered that technology. The second half has been spent turning trip tech and travel storytelling on its head. She formed Solutionz in 1996. Solutionz is the smart trip technology leader behind the TripProximity smart trip widget. TripProximity is a B2B widget that integrates online trip planning next to "the reason" motivating the trip. We help businesses, venues and events better serve visitors who need a hotel nearby and we enhance enterprise systems that are used regularly by potential travelers. TripProximity's innovative distribution strategy and technology capabilities set it apart from the rest. Since 1996, we've brought innovative thought to the challenges facing the travel and technology industries. Chicke builds companies and has invested over $1.2m on her own, plus she has raised $6m in investment capital. Recognized as a game changer. Her investment actions reflect her commitment to innovation and her principles. She is also an investor in Solutionz Innovations, venue and event based trip planning, Rich Media Exchange, digital asset marketing and management. Chicke's faith and courage is core to her identity, as is giving back and mentoring others to discover their radical sense of purpose. Chicke is a newly minted author of the Game Changer, an allegorical business novel and hosts a podcast of the same name, focused on innovation and growth strategies. Whether in her own ventures or those of her clients, her business focus is growth - 360-degree growth in both corporate and entrepreneurial environments. Growth is achieved by ditching the status quo and by listening to the front lines. They know the customer.

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  1. Good to see you again, Chicke! I was raised in an era when it would have been unthinkable to think outside the box — we’re talking the 1950s when sameness was prized, at least among the families I knew.

    I struggled with that for a lot of years, because I never felt like I fit. The box was all wrong for me. I honor those who grew / grow up allowing others to become who they are meant to be, without boxing them in.