Traits of a Fearless Entrepreneur #2 – Knowing Your Purpose

Jack Canfield contends that without understanding and defining your “life’s Purpose” your goals and action plans may not ultimately fulfill you.

Back in 2008, I was invited to be a contributing author of a book called Bootstrap Business, with Jack Canfield, Tom Hopkins, and John Christensen. The book was about how the entrepreneurial spirit shapes success.  In it, I told the story of my “spectacular failure” and what I learned about myself in that process.

Failure is a great clarifier.  Everything is literally stripped away and when no one is looking, how you behave is who you really are.  You find out what is really important and if you are lucky enough, you emerge even stronger, determined to move directly toward fulfilling what you were really called here to do.

Your entrepreneurial spirit begins with how you define your purpose and how you organize your activities around that purpose to stay focused on only the activities and actions that are aligned with your purpose.

Some entrepreneurs would say that they work to live, to achieve a certain lifestyle, whether it be the ability to travel or to buy things or have a certain type of house or car. For me, I work to give, which is why I call myself a philanthropreneur and operate a business incubator.   A philanthropreneur is simply an entrepreneur that is focused on the greater purpose than the business itself.   For me, that is changing the world, one trip at a time.

I want to leave a legacy.  Some of those legacies will be seen and directly related back to me.  Many will happen behind the scenes.  I’m totally ok with that.

In my business, Solutionz Innovations, I have developed game-changing technology for booking travel to venues and events.  But the real game changer is that we give 10% of our revenues from those bookings to the charity of choice of our clients. My greatest pleasure is to be able to have the financial flexibility to give back to others.  That isn’t just in writing a check for my local church or giving to someone in need, but it is being able to use my time and my talents to help others grow and to achieve their dreams.  It is also about being able to employ others and contribute to their personal growth, as well as their financial future. I want to leave a legacy.  Some of those legacies will be seen and directly related back to me.  Many will happen behind the scenes.  I’m totally ok with that.

I recently republished one of my vintage radio shows that focused on the link between giving and profitability.  If you have the time, you just might want to listen to my interview with Sherré DeMao, the author of 50 Marketing Secrets of Growth Companies in Down Economic Times.

Here is that show on BlogTalkRadio.

What is your purpose for 2019?  What will your legacy be?


Chicke Fitzgerald
Chicke Fitzgerald
Chicke spent the first half of her career working for industry leading travel distribution technology and telecom companies. If you have ever made a travel booking online or checked in for a flight, chances are Chicke worked for one of the companies that pioneered that technology. The second half has been spent turning trip tech and travel storytelling on its head. She formed Solutionz in 1996. Solutionz is the smart trip technology leader behind the TripProximity smart trip widget. TripProximity is a B2B widget that integrates online trip planning next to "the reason" motivating the trip. We help businesses, venues and events better serve visitors who need a hotel nearby and we enhance enterprise systems that are used regularly by potential travelers. TripProximity's innovative distribution strategy and technology capabilities set it apart from the rest. Since 1996, we've brought innovative thought to the challenges facing the travel and technology industries. Chicke builds companies and has invested over $1.2m on her own, plus she has raised $6m in investment capital. Recognized as a game changer. Her investment actions reflect her commitment to innovation and her principles. She is also an investor in Solutionz Innovations, venue and event based trip planning, Rich Media Exchange, digital asset marketing and management. Chicke's faith and courage is core to her identity, as is giving back and mentoring others to discover their radical sense of purpose. Chicke is a newly minted author of the Game Changer, an allegorical business novel and hosts a podcast of the same name, focused on innovation and growth strategies. Whether in her own ventures or those of her clients, her business focus is growth - 360-degree growth in both corporate and entrepreneurial environments. Growth is achieved by ditching the status quo and by listening to the front lines. They know the customer.

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