As a business, it’s important to have a solid and reliable method for marketing and a huge factor of this is successfully using promotional tools and materials that are available. But, what are the best ways to use promotional products? With so many different routes and options that a business can choose to use it’s not surprising that some get lost and cry out for help.
Have a look at these top tips for using promotional products to increase sales:
Set A Clear Objective
When thinking about your advertising campaign you should decide on what you want to achieve before you even begin. Many marketing campaigns fail merely because the business doesn’t drive their potential customers towards to final and expected outcome.
The aim and final wants are going to be different for every company however, all should think about the overall goal. Perhaps you’ve opened a second branch in a new location and you want your customers to recognise this, you could think about creating promotional products that highlight the fact there are now more locations available.
Make Sure They Are Good Quality
What is it going to say about your brand if you are using promotional products that are bad quality? Surely it will give off a bad impression? Consumers always appreciate items of good quality. It doesn’t mean that you need to break the bank however, you should think about things such as whether your customer will use the item, will they give off a trustworthy image and will they speak for you brands quality levels.
Personalise
What’s better than something that is personalised. If you want to really grab the attention of your potential customer and build good bonds and relationships personalisation could be the way forward. This works particularly well if you are working with clients as you tend to know who you are dealing with, the potential clients will value the item if it includes a personalised message, and are bound to remember you. If you’re designing items such as t-shirts using a specialised t-shirt printing professional which allows you to add things such as names and your own designs will do wonders for building the strong, valued relationships you are looking for. Another way of using personalisation when you don’t know people by name is to target areas such as their interests, use market research to get to know their interests and backgrounds. Providing custom promotional lighters is also a great option.
Make Sure You’re Relevant
Relevance is the key to making sure your brand is recognised and remembered for what you want it to be. If you’re using a promotional product you need to make sure it’s related to your business, otherwise, you risk being forgotten. For example, if you’re a shoe company try to include something that related to shoes, perhaps you ould use shoes laces with your company name on them? Another ideal and simple method is to use items such as pens, notepads and other stationery items, people tend to enjoy these as a freebie and often use them on a regular basis at work or to carry around in their bag.
Have A Distribution Plan
You should try to systematically distribute promotional products that you have decided to use. Try emailing events beforehand so that they can make the potential recipients aware that freebies are going to be up for grabs. Some consumers will attend an event in the hope to purely get freebies so if they’re interested in the ones you’re using it could draw people in and help to get your brand name out there. It may even help to improve and increase traffic at any events that you attend or plan yourself as you may well get a good well-known reputation for good quality promotional items. This also opens up the opportunity for you to take items that you can sell too if someone remembers promotional items from a previous event the may well return to make a purchase.
Use The Re-Gifting Strategy
This can be a hard one to grasp and takes some consideration but it can also work extremily well. If you want to get your brand name out as much as possible, using the re-gifting marketing tool could double the number of people that you reach. Try giving out pens in two’s with one reading ‘To My Mum’ or ‘Best Friends’, this strategy means that you are hitting two people at the same time as the person receiving the promotional items will feel the urge to pass on the product with the inscription. A really popular way of doing this is using mugs and t-shirts.
This is only a few top tips to help you to use promotional products to increase sales. Do you have any other tips that should be considered? Please share them in the comments section below.
