Content marketing was a hot topic at this year’s Cannes Lions festival. But for many B2B marketers, building and distributing content is extremely challenging. Content marketing doesn’t end at the publication of that excellent article, webcast, white paper, video, case study, e-book, newsletter, or podcast. Getting it into the hands of the right person is critical.
via Ingredients of Top B2B Content Marketing Strategies on LinkedIn | ClickZ.
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