by Sheena Mathieson, Guest Contributorst Contributor
[su_dropcap style=”flat”]A[/su_dropcap]S FACEBOOK DEVELOPED from a plain social media site on February 2004 to a people-magnet website with various interesting features, and now the future of online advertising industry, it never had a prolonged dull moment since its launch. It continues to amaze the people and leaves them in awe with its adapting enhancements year by year. With more than 700 million people going online every day in the world, it has been the favorite rendezvous of netizens. As a matter of fact, a survey data from a communications regulator in U.K. revealed that young adults ages 16-24 spend a full day online per week in comparison to 10 hours every week 10 years ago. This means Facebook and other sites are grabbing the most time out of every young person’s day. So, business owners and entrepreneurs, brace yourselves for you have loads of fishes to catch. Follow these 15 Facebook marketing tips which are proven to be all over the internet world now.
- Decide for goals
Facebook marketing industry is huge and it will be complicated for you if you don’t specify your goals now. Make that one step to the success you wanted to reach. What are you aiming for? What are the reasons of your hard work? Where do you want this business to go?
- Make your value proposition
What do you offer? How are you different from other competitions? You need to address these questions in order to build a distinct identity for your business. Competitions are just around so clear your value proposition and start patterning your Facebook strategies from it.
- Select target audience
You cannot cater the whole populace. Be specific and target first the prospects. Remember, everything big starts small. Allow yourself to serve your target customers first and if they are satisfied, then you are worthy and ready to extend service to more people.
- Create that advertising platform
Users are usually afraid to navigate around pages that are too complicated, strict, and formal. Make yours user-friendly, easy to navigate, and simple yet interesting.
- Allow interactions
Be responsive on users who visit your page, like, and comment on your post. Give them a hint that you are interested in their ideas and reactions and that their every visit is precious. Trigger interactions in your posts like asking questions, experiences, ratings, or even just knowing how their day went.
- Keep updated
Don’t be left behind because the internet world adapts to changes every now and then. Know the trends and apply it to your page. Be dynamic and update your profile and cover photo without losing your business identity.
- Post during non-peak hours
No, you’re not lost. This is still a Facebook tip. It’s kinda confusing. But yes, it’s true. According to a research of 5, 800 Facebook pages and more than 1.5 million posts, Track Maven advised that posting to Facebook before and after standard working hours is really effective. “…try shifting your schedule strategy from posting during peak times in the week to the most effective times.”
Most Facebook strategies suggest us to post during the crest time when people converge in Facebook, but this one opposes that idea. Take a look at this chart showing response and interactions during non-peak times.
People seem to navigate and wander through Facebook when work is done. That is a weird Facebook marketing, but don’t be afraid to try.
- Post as often as possible
Get busy piling posts in Facebook so as to promote more exposure to the users. The more they can see your post, even though they might be annoyed with it in the first time, there is still a possibility that the users give up in avoiding your post and try to see if you really deserve their attention. I could remember the commercial I hated the most because of its irritating jingle. Then, one time I realized I was unconsciously singing it!
- Give them fresh posts
Many of the Facebook strategies advise us to post something new, but some pages are utilizing old edited posts. Surely, this will bore the people. Provide them different posts that can be part of their list of favorites. Try using never posted ideas and be the first to apply it.
- Differentiate your style
Facebook marketing usually uses text post which is really effective but this may cause loss of interest to the users if overused. Try varying your styles in posting. For instance, Monday- post no text, but a link, Tuesday- signature, Wednesday-photos, Thursday-very long text, Friday-super short text, Saturday-videos, Sunday-random facts. This is like watching a TV series with different episodes each day. Isn’t it exciting?
- Links are IN
With interesting introduction and alluring images, links are true curious-grabbers. Articles with new and surprisingly disturbing facts abound in news feeds. As Facebook Marketing competition becomes too tight, links of different interesting contents are really increasing traffic.
- Use different picture in links
In sharing links as one of the Facebook tips, the link has a preview picture that goes with it. To create a personal touch to it, change the image. You could replace it with a teaser image, or personal photo relating to the article.
- Amaze users with information
“Really?” “Is this true?” “Wow, I never knew that!” Make them say these statements to make them crave for your posts. Present new shocking information but make sure it is true and backed up with a research and study.
- Inspire users
Joining Facebook for business does not mean you don’t care for the people. One of the effective Facebook tips is posting motivating thoughts that can encourage them if ever they are down. It creates an impression that care for their feelings which you do.
- Videos are now the content stars
The demands and interests of people change all the time. Nowadays, videos are preferred by the masses because they are easy to understand and are entertaining with its multimedia presentations. Content is capsulated in the video utilizing different strategies such as advertisements, short films, testimonies, inspiring stories, among others. So, post videos now!
Facebook Marketing is a demanding task but with the help of these Facebook tips and Facebook strategies, coupled with passion and determination, you are never far from that success.
Sheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.
