Trade shows give you a unique opportunity to meet with prospective customers as well as potential vendors and partners face to face in a focused setting. Unfortunately, they also offer that same opportunity to all of your competitors.
Being able to stand out from every other exhibitor on a crowded floor is no easy feat. You want to make sure you have what it takes to draw interested parties to see your presentation or product. You also want to impress your current clients and partners with the most professional and appealing setup. This is easier said than done, of course. It takes more to be a hit than simply setting up a booth and letting people discover you.
That said, there are numerous tried-and-true tricks that successful businesspeople utilize to grab attention and create lasting impressions at a trade show. One of the most effective, for example, is taking advantage of digital signage. Having a strong visual element such as this provides you with something that will catch the eyes of passers-by and generate interest. You could use digital signage to display product photos, positive online reviews or demonstration videos. Once you get attendees’ attention, you’ll be able to reel them in with your pitch and make the connections you’ll need for prolonged success.
For more ideas to use the next time you attend one of these events, see the accompanying checklist.
Courtesy of Enplug
