One of the biggest questions in the retail/consumer/shopping industrial complex is this: Will any of these new mobile payment or automated service projects really stick, or will they just drive people crazy?
Last week, I think I saw the beginning of the answer. At Disney.
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This being Florida, many of you have probably already seen/used the Disney “Magic Band” wristband, or been to the “Be Our Guest” restaurant. For those who haven’t, buckle up and pay attention, because this may be the future of everywhere from McDonald’s to The Gap to Sheraton.
Let me set the stage a bit. This is summer. This is Florida. This is The Magic Kingdom, with teeming hordes of tourists. It is inhumanly hot — at lunchtime.
Whilst staggering like zombies in the sauna and solar radiation, we searched for food and AC and found what by all rights should be a completely over-run sit-down restaurant, built in Beauty and the Beast motif. Instead, we basically found paradise.
via To Understand Mobile Payment Technology, Head to Disney World – Skift.
