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To Sell Experiences Not Just Rooms, Build A Hotel Value Pyramid

When you listen to reservations sales calls these days it is easy to recognize that most of the conversation is focused exclusively on the room or accommodation. What I hear most often is sales agents who are obtaining the caller’s dates, number of people, and number of beds needed. They click enter and then read back the list of room types and rates.

via To Sell Experiences Not Just Rooms, Build A Hotel Value Pyramid | ehotelier.com News Archives.

 

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