The COVID-19 pandemic has forced many businesses to close their doors and send their employees home to work remotely. Unfortunately, the real estate industry is no different. While working from home has its perks—no commute, flexible hours, etc.—it can also be a challenge, particularly when it comes to boosting sales. After all, real estate is a people’s business. It’s hard to build relationships and close deals when you’re not face-to-face with clients and prospects.
But that doesn’t mean it’s impossible. Real estate agents can do plenty of things to increase sales while working from home. Here are tips to help you boost your business and close more deals than ever before.
Get Organized And Set Some Goals
The first step to increasing sales is getting organized and setting some goals. What do you want to achieve? How many homes do you want to sell? How much money do you want to make? Once you have a clear idea of what you want to achieve, you can start putting together a plan of action to make it happen.
Stay In Touch With Past Clients
Your past clients are some of your best prospects for future business. They already know and trust you, so they’ll be more likely to use your services again in the future—if you stay in touch with them, that is. Send them a monthly e-newsletter or postcard, give them a call on their birthday or anniversary, or drop by their house now and then to say hello. You’ll be more likely to earn repeat business (and referrals) by staying top-of-mind.
Get Involved In Your Community
One of the best ways to boost your business is by getting involved in your community—and there are plenty of ways to do that without leaving your house! For example, volunteer for a local charity or non-profit organization, join a neighborhood listserv or Facebook group or even start your blog or podcast about all things real estate in your city or town. Not only will this help you build relationships with potential clients, but it will also help position you as a credible expert in your field.
Make The Most Of Social Media
Social media is one of the most powerful tools in a real estate agent’s toolkit—if used correctly. Instead of using social media to post listings or share photos of sold homes, use it as an opportunity to build relationships with potential clients and referral sources. Share helpful articles and blog posts, answer people’s questions about buying or selling a home, and give sneak peeks into upcoming listings before they hit the market. You can also use social media to connect with other local businesses who may be able to refer customers your way (think: mortgage lenders, home inspectors, etc.).
Get Creative With Your Marketing Efforts
There’s no shortage of creative marketing ideas for real estate agents—you must get out there and start trying them! For example, you could utilize virtual staging to attract home buyers’ attention, use video marketing to give potential buyers a tour of a home before they step foot inside, or even host an online open house to show off a listing without having people physically come to the property. Just be sure to know the right way to virtual staging, as this can quickly become a money pit if not done correctly.
These are just a few ideas to get you started—but remember, the sky’s the limit when it comes to growing your business from home! So get out there and start trying new things until you find what works best for you and your unique business model.
