Connections are everything when you run your own business. If you don’t network properly then you might find it harder to expand and this can have a detrimental impact on your company. If you want to stop this from happening, then here are a few tips that will help you to get started.
Boost your Connections
If you want to boost your connections, then the best way for you to do this would be for you to leverage the ones that you have right now. This will help you to establish natural leads and it will also be way less forced. So think about it, who are you in talks with right now? What type of business do they own? Do they have any connections that might be beneficial to you? If so then don’t be afraid to ask them to set up a meeting. You might also want to connect with former colleagues or clients too. Remember that they already trust you, so they probably won’t have a problem recommending you either. This is a fantastic way for you to solidify the presence that you have right now, and you would be surprised at what an impact this could have on your business potential. If you have lost touch with some of your previous colleagues or connections then don’t dive into their inbox and ask them to recommend you. Instead, enquire as to how they’re doing, invite them for a coffee and take an interest. When you do this, you can then broach the conversation naturally and you can also really help yourself to appear more professional.
If you have never attended a networking event before then now is certainly the time to make a change. Networking events can connect you with the finest influencers in the industry and they can also help you to engage with the business community too. The best thing about events like this is that they give you the chance to advertise your business at the very same time. This is a win-win, and it can work wonders for your overall business presence. If you want to get started here, then you need to start by choosing a venue that is appropriate for your business. This could include a trade show, a business luncheon or even a local event. You can then find out who is going to be there so that you can converse with them in a natural and mutually beneficial environment. If you want to really stand out at the trade event, then it is always a good idea for you to invest in custom trade show displays.
Set a Goal
Whenever you attend a networking event, you need to make sure that you have a pre-determined goal. For example, if you are going to a mixer event then you may have the intention of talking to a particular influencer. If you happen to go to a trade show, then you may want to have a meeting with someone who has the ability to connect you with a much bigger customer base. Either way, it doesn’t matter what your goals are, what matters is that you are able to articulate what you have to say and that you have a pitch ready as well. If you don’t then you may end up coming out of the event with nothing to show, and this is the last thing that you need. Of course, by planning your pitch, you can also help to remove some of the stress from the event in general and this can also really boost your confidence.
It’s a known fact that business relationships are always a two-way street. It’s so important that you look at network events to not only get something you need but to also give something back as well. For example, if you have a new contact and they offer to pass your business card onto another connection then try and do something for them as well. You would be surprised at how far this can go, and it also shows that you are completely committed too.
Find new Faces
Even the most confident business leaders have the tendency to flock to people who they already know. It can be difficult to expand your business if you are always trying to cling onto the contacts that you already have, and for this reason it is important to get out and socialise more. The advantage of being at an event or anything else similar is that everyone is in the same boat. Most of the people who you are going to meet are always going to be more than willing to listen to what you have to say, and they may even appreciate you striking up conversation too. So, the next time you are at an event, don’t be afraid to go up and talk to people. Don’t wait for them to come to you, and always try and be as confident in your approach as possible. After all, confidence is a very attractive quality and in business, it can make you appear as a strong leader.
Believe it or not, you don’t even need to go out of your house to network. You can easily do it online and when you do, you can really benefit your business. Consider signing up to social media sites such as LinkedIn or even Facebook. When you do, it is important to make sure that your profile picture is as clear as possible and that you also have a professionally written bio. Of course, if you are having a hard time doing this then it is always a good idea to have someone else write it for you. That way, you can get the professional look without having to worry about a thing.
So, there are plenty of things that you can do to boost your business connections and by following the above tips, you can be sure to really get a great result while also increasing your overall authority.