Tips for Improving Your Personal Brand

A strong brand is essential for a successful business, but it’s also important to have a polished personal brand. Your personal brand should be a genuine, honest culmination of who you are. It should represent all of the things that make you up, including your interests and future career goals.

We are constantly planning and mapping out new ideas in our heads, but will still manage to miss important details and never create a realistic strategy to execute a business plan. This is why most plans just stay in our dreams.

A well-designed marketing plan, is a process that consists of defining what is important to you. In other words, it’s important to always get down to the point and avoid wasting time. Focus on what you need to improve on and develop with time.

When creating a plan to market your personal brand, it’s vital to remember nothing happens overnight. That’s why you need to be prepared and understand that every important plan takes time.

To make things easier, here are some tips for creating that plan:

  • Reflect: Before you start trying to build your personal brand, you need to take some time to contemplate on who you are, how you want to be seen by others. As you evaluate your place within the business world, it’s also vital to identify what you can offer to the world.

For instance, if you work in the healthcare industry — an industry that’s undergoing seismic changes according to Arizona State University then building your personal brand’s identity on your passion for improved healthy living is vital. If you are currently a health enthusiast and you have some knowledge of health thanks to your profession, then you should step up your knowledge base as a first step towards building a successful brand. This won’t just help you with your job, but it could also help launch your new business with a sense of authority.

That’s the beautiful part of this process; as you start to define your personal brand, you might discover that your current brand is not synced with your true goals and interests. That’s why identifying your goals early on can help you create a bucket list that will ultimately lead you towards success. If you haven’t taken time out of your day to ask yourself, “who am I?”, and “how do I want to be seen in the eyes of the public?” then you might be having a hard time getting by in your career.

  • Challenge Yourself: As a business owner trying to promote your company, you’ll likely spend a lot of time assessing drawbacks in projects and in staff members — but you should also be sure to keep an eye on your own skill development.

The good news is that this challenge, in particular, can be overcome by a dynamic marketing plan and/or strategy. This blueprint of your company’s marketing efforts should be based on your resource constraints, including your time constraints.

With no marketing plan, you’re likely to waste both time and money. Without a plan, you have too many opportunities coming at you with no way to determine whether or not they make sense for your business. Just copying what other companies are doing may not be right for you and your business.

When marketing your personal brand, be sure to:

  1. Determine what your marketing goals are and focus your goals on increasing your brand visibility.
  2. Define a marketing strategy that will help you achieve your goals within a timely manner.
  3. Outline what activities you will use within each strategy. Again, base each activity on what makes sense with your resource limitations and/or opportunities.
  • Take Baby Steps: Building a business is hard work, and in marketing, it’s important not to change what people love about you. In other words, don’t fix something that’s not broken. Stick with your plan, but be sure to represent yourself in a way that people will remember you easily. Using social media, for example, can be a great way to get yourself out there in the developing stages. In fact, using platforms like LinkedIn to build to personal brand is quite common for startup companies; which is why personal branding, like social media, is a making full-time commitment when trying to promote your brand.

Little by little, take steps that will reintroduce your company. Taglines, photos, and hashtags are great ways to make things memorable to consumers.

  • Let Your Story Inspire Others: What makes a good leader? Is it ruling your company with an iron fist? Or maybe being well-liked?

However, it’s viewed, one thing is for sure, people like to hear and identify with stories or be inspired by them. That being said, be yourself, be authentic, and don’t hesitate to share your story including the difficult times. You’ll find that your story will stick with people more if you do have a something meaningful to tell them. Then, when you get your brand out there, you can turn attention to your personal journey and talk about the decisions about why you’re making a transition.

In the end, business and life work in cycles and moves to the rhythm. You will have up and downs throughout the journey. When you hit a slow point or things don’t seem to be moving towards success, don’t give up. Find your rhythm and go with the flow.


Thanks for the read! Did I miss anything? What are some other ways individuals can promote their personal brand? Feel free to leave a comment below.


Herman Davis
Herman Davis
Herman Davis loves taking advantage of the sunny weather outside. If you can’t catch him online, you might be able to catch him out playing football with friends or cheering on the Denver Broncos. Follow him on Twitter below.

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