If your business is struggling online, it might be time to start thinking about a new approach to marketing. It’s important to realise that there are lots of different ways to market your business online, so you don’t have to follow the same path that all the other companies are using. In fact, by trying new possibilities, it might separate you from the crowd and give you the upper hand on the market. So, let’s look at a few of the decisions here and how they may well benefit you moving forward.
Focus On One Social Media Platform
A lot of marketers will tell you that the best way to maximise the potential of your business online is to market on all social media platforms. But is this true? For a smaller company, this might mean that you’re spreading your resources a little too thin. It might be better to come up with a new social media marketing plan and instead focus on one platform. That way you can pool your resources and make one area of your marketing a lot stronger and more effective. Indeed, you should be looking at your target demographic and examine where they spend the most time. If it’s Twitter, pool your resources into Twitter. If you’re looking at a younger audience, you’re probably best to focus on areas like Instagram or Snapchat. It won’t be the same for every company so it’s worth looking at the stats first.
A New Form Of SEO
You’re not alone if you’re tired of the Google penalties, be it a Panda or a Penguin. That’s why a lot of business owners are now looking at different ways to market their company online. One possibility would be to focus on paid for SEO techniques. Paid SEO techniques such as adwords don’t come with the same problems as organic SEO methods. As such, while they can be more expensive, they might also be less risky. Don’t forget, that thirty percent of users click on the sponsored ad section of the SERPs first. So, there’s definitely marketing potential here. And then there’s social media. If you focus your SEO on social media techniques, your ranking will rise without you having to make any significant changes to your company site.
Rebrand
Of course, it’s possible that to get interested back for your business you need to think about making a larger change to your marketing tactics. This might include a level of rebranding. One example of branding online would be changing the name of your company. While this can be risky, it could be an option worth considering if you think the current name doesn’t convey the key ideas about your business.
Lastly, you should consider hiring a fresh company to charter your business marketing efforts online. It’s entirely possible that the reason your business remains stagnant is because you’ve invested in the services of a shoddy company. It’s never too late to change things and get back on track.
