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Time to Strategize Versus Apologize

by Debbie Ruston, Featured Contributor

DO YOU or your staff spend too much time apologizing for something that didn’t go right in the sales or support experience? If this is the case, it is important to rethink your strategy.

Business Concepts Principles 3D Words BackgroundComing from a place of apologizing is damage control. Growth cannot happen effectively in damage control, although if handled correctly, can save a client. If you are spending a lot of time in damage control and apologizing to clients, it’s time to reflect to determine what needs to change.

  • Do you have the right people in place?
  • Are you people trained properly?
  • Can they make judgement calls, and other decisions?
  • Do you need to increase your staff?
  • Is the business layout ineffective – can you move things around to make it more customer friendly?

Keep asking questions of yourself until you feel you have made the improvements necessary. Solutions come from asking questions.

Once you get everything right, you can purposely do things to increase your business, by providing support and added value so that you are not wasting time on damage control but with new customers as a result of positive word of mouth from existing clients.

-do you have your social media sites up?
-use these to teach your clients things about the product or service
-post customer feedback
-let the people that follow you on social media know first about upcoming sales
-post industry articles, ideas, updates, etc to keep your client informed

Getting out of damage control, and into business building is not just great for your bottom line, but it is so much more pleasant to do business.


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Debbie Ruston
Debbie Rustonhttp://www.thesuccesseducator.biz
ENTREPRENEUR, International Trainer, Visionary Leader – Debbie has been a successful entrepreneur, since 1986 and believes in taking an active stand for true human potential. As the owner of The Success Educator, Debbie has spent her career helping individuals discover their limitations and overcome them and assists people globally in starting their own businesses. She also has a personal passion for education reform and providing youth the knowledge required to succeed in today's changed world.

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