Let’s Bring “Social” Back to Social Media

Isn't It About Time to Cultivate A Conscious, Engaged, Global Community?

A Conscious Community?

Precisely our quest. And let’s be clear right up front.  NO – it’s not another social media platform to join. NO – it’s not a sales pitch or promo hidden behind fancy words. Quite simply, it’s a journey to rediscover the infinite power of good-faith commitment and good old-fashioned adult conversations – wrapped around the notion of real engagement and real relationship-building. Period.

It’s time we reassert the human agenda. And we must do so together—not as the individual players we have been led to imagine ourselves to be, but as the team we actually are.

–Douglas Rushkoff, Team Human

Our Principles

We envision a thriving social media universe in which people are bound together by choice, founded upon a universal good-faith commitment to listen, understand, respect, empathize with, and support one another. An authentic, fresh, uplifting exercise in relational diplomacy – recognizing that the relationship between people of diverse backgrounds and expertise is the foundational building block for uniting the world.

I define connection as the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship…

–Dr. Brené Brown

Simple as that. But not so simple in today’s social media world in which the vast majority of connections are sought to posture for a sales pitch/profit opportunity. Our collective challenge has been to recognize the difference while seeking out and embracing the extraordinary power of real connection.  A fine example of distinguishing the difference was set in motion by Sarah Elkins a few years back and continues today to build momentum, as presented here Isn’t It About Time – to be ‘No Longer Virtual’?

Let’s follow Sarah’s lead.

Let’s start right now. Let’s pivot to something special. Let’s intentionally break the downward spiral of authentic social media engagement, replacing “likes” with real conversation, real connection, real relationships. Let’s come together to build a conscious community. Let’s reimagine the power of possibility by embracing the Principles and potential of our “360° Nation” movement.

What About 360° Nation?

Call it a movement. Call it a vision. Call it our recipe for enhanced “social media mojo.” Call it the way social media engagement used to be.  Or call it an opportunity to simply commit by word and deed to something special. An opportunity to show what it means to transition from “likes” to real conversation. A unilateral commitment with no strings attached. No costs.  No catches. No surprises. Pure relationship-building at its very best.

Connection is why we’re here; it is what gives purpose and meaning to our lives. Empathy has no script. There is no right way or wrong way to do it. It’s simply listening, holding space, withholding judgment, emotionally connecting, and communicating that incredibly healing message of ‘You’re not alone.

–Dr. Brené Brown

What About Real Engagement?

Who’s Eligible?

Anyone willing to actively participate our collaborative journey to bring “social” back to social media, by showing up, stepping up, and speaking up —by word and deed (see the next paragraph for more on that). In other words, anyone who appreciates and embraces the power of engagement reimagined.

Just 2 steps to join our quest to bring “social” back to social media⤵︎

  1. Carefully review OUR Pledge and YOUR Pledge below. Step back and consider your willingness to make an unwavering good-faith commitment to actively and intentionally join our movement, embracing all of the principles discussed herein. If you’re not up for it, simply step away. But if you’re truly ready to bring “social” back to social media , please step forward now to join our movement by coming together with a virtual good-faith handshake.
  2. To confirm the sincerity of your Pledge, please begin connecting with your fellow Ambassadors via our exclusive (new) 360° Nation LinkedIn Group. (Do make reference to 360° Nation within your connection Invitation.) And then let the sharing, tagging, engagement and relationship-building begin.

❖ OUR Good-Faith Pledge ❖

We promise to use the power of our “virtual pulpit” to bring together, champion, nurture and grow this emerging universe, however, wherever, and whenever possible. We promise to do our very best to foster discussion inspired by way of content shared, tagging and intentional engagement & connection,  all founded upon a welcoming, supportive environment.

❖ YOUR Good-Faith Pledge ❖

You promise to embrace our vision and are ready, able and willing to connect with each of your fellow Ambassadors not for sales pitch or promotional objectives but for authentic engagement & relationship-building. You promise to intentionally nurture real relationships, borne of authenticity, humanity, mutual respect, empathy, support, sharing, reciprocity, and constructive collaboration at every opportunity, moving beyond “likes” to real conversations, diving deeper to reflect, explore, question and share. You will take ownership of growing and making our growing “conscious community” the best it can be, bringing friends and colleagues into our collaborative movement, while demonstrating the power of humanity rediscovered.

Courage starts with showing up and letting ourselves be seen.

–Dr. Brené Brown

Why Bother?

Humanity moves forward when we find new ways to understand and trust each other. And we need this now more than ever. If online digital spaces are going to be our new home, let’s make them comfortable, beautiful places to live, to be included, and to communicate meaningfully. Let’s make 360° Nation a place in which we get to know each other, a place you want to visit and bring your friends. We know it’s not for everyone. But it is for those truly ready to show up, step up and speak up. The doors to 360° Nation are wide open. Be part of our quest to bring social back to social media. Because real relationships happen here.

And Finally

As a special “thank you” to those 360° Nation Ambassadors who are not already writing for us but who have an interest in doing so, please Be Our Guest.

Dennis J. Pitocco
Dennis J. Pitoccohttps://www.bizcatalyst360.com/
Dennis is the Founder, Publisher, and Editor-in-Chief of our award-winning life, culture, and business new media digest, With an emphasis on action, our amazing writers empower people to transcend from knowing what to do to actually doing it. We are fueled by extraordinary thought leadership authored by some of the best and brightest minds from around the world. Today and every day, we simply deliver the very best Insights, Intelligence & Inspiration available anywhere. Period. More ABOUT US. He is also Founder & Chief Encouragement Officer of GoodWorks 360°, our affiliated global nonprofit social impact enterprise, dedicated to providing mission-critical pro bono services to good nonprofits worldwide. Connect with him on Linkedin to learn more about his background. Dennis is a contributing author to the Best-Selling Book Chaos to Clarity: Sacred Stories of Transformational Change.
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Laura Staley

I am completely and utterly inspired!! Thank you for this article, the video, the commitment to engagement, the passionate invitation to connect from our hearts and minds to one another here on social media-from respect, honesty, trust, non-judgment, thoughtful, heartfelt sharing, listening, and commenting. I am in 100 percent. Thank you, Dennis!! Thank you, Melissa!

Paula Goodman

I’m more than inspired here Dennis!
Thé vidéo alone is so moving! Motivating ! Thank you for this article and new adventure that is so necessary in any social capacity. in today’s online presence where half of the worlds population has access to the Internet, hopefully will spill over to those who are not. A true visionary understands that at the heart of any future prospect…it’s all about the people in society. We are social beings. The greatest factor in any advanced sustainability.
My love of humanity is my mission! Our birthright of dignity is of utmost importance to me! I’m all about feeding the value in all people! I have found that we need to honour this value in self first…which I have now accomplished and am happy to dedicate to honouring this value in everyone!
Without the sense of value there is a loss of dignity. This is the start. Honouring our birthright is mandatory in humanity. It is our number 1 job to help one another!
Consider me apart of this. Thank you so much, this is a great initiative!

Kimberly Davis

What a privilege it is to be a part of this remarkable community of people. I found myself tearing up, Dennis and Melissa, as I watched the video and thought about how much bigger and richer this group of people makes my life. Thank you, Dennis, for creating a platform where so many unique voices can be heard, that allows us all to thrive together, and for inviting me to be a part. I’m grateful

Maria Lehtman

Great initiative and video! Inspiring quotes and featured guests. Thank you for always striving to make humanity happen on social media.

L. Aruna Dhir

Good video! Good initiative!

Laura Staley

I’m incredibly honored to be part of this community, to reach out to others, and to make certain others do not ever feel “all alone.” (unless they are fully enjoying all their moments of delicious introspection and solitude with nature or their beautiful inner world:) ) Thank you so much, Dennis for this inspiring vision and invitation! I’m all in!! Yes!!

Sherry McGuinn
Sherry McGuinn

Wow! What can I say that the other fine people here haven’t already said, but “count me in!”

Laura Mikolaitis

Dennis, I love everything about this article and a new adventure! The video is so uplifting and inspiring – its message clear and from the heart. A testament to BC360 and the opportunity, insight, growth, and so much more that it offers to so many. Like Kimberly, I, too, found myself tearing up as I watched the video. The resounding thought that keeps going through my head is that this feels right. This community, right here, fits. But what’s even better are the open arms, the open minds, and the open hearts. And that is a fabulous feeling.

I am so thankful to be a part of this community. Let’s do this!

People First

Will read again and comment more rigorously with time but – right now …

1) Needless to say Rushkoff and in particular Team Human is essential reading for any follower of People First … the final chapter (100) of which I quote in its entirety ….

“Find the others.”


Humanity is what connects all humans and separates us from all else.

HumanIT – THE OS for People.

Joel Elveson

Dennis, this sounds like a wonderful endeavor.


I agree with your purpose and intentions in forming this group, Dennis. As technology has advanced, real and engaging communication has actually declined overall. The technology of social media is not the same as real communication. Your group is very much needed, and I pledge to be a part of it.


Thank you all for your invaluable support and engagement here. Please join our NEW LinkedIn Group and Connect with your fellow Ambassadors here: https://www.linkedin.com/groups/13835022/



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