Booking a hotel room online requires a strong level of trust on the part of the consumer, because they aren¹t able to see the property until they arrive on their check-in date. This makes sites like TripAdvisor a very valuable tool for consumers. In fact, 86% of respondents to a recent MSNBC survey said that they rely on the reviews that they find on TripAdvisor (or other similar travel sites) before they make a purchasing decision.
Three Steps to a Better TripAdvisor Rating
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