In a given day, we send 400 million tweets, upload 144,000 hours of YouTube video, and publish 4.75 billion pieces of content on Facebook. In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. In order to rise above, you need to understand what resonates with the most basic foundation of your audience: their brains.
There are dozens of techniques that can increase search traffic on a website, but only a few methods result in content reaching unseen levels of popularity. Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience.
via This Is Your Brain on Viral Content: What Psychology Says You’ll Click On.
