The Value of a Package to Both the Guest and the Hotel

A long standing marketing piece for hotels has been the Rooms Package. The ability to package a room with various other components and services that the hotel offers has the ability to create not only value for the guest but the hotel as well. The ability to bundle a hotel room that otherwise would remain vacant and create a compelling experience for the guest is the key to a successful package that benefits both the consumer and the hotel operator. Additionally, during busy time periods the creation of a package adds value to the guest as well as gives the hotel the opportunity to maximize revenue.

The ability to tell your story and provide service to the discerning traveler is the primary selling point for the consumer. Travelers are faced with a myriad of choices and the ability to offer them a hotel stay and create a unique experience is an opportunity that should be continuously explored.

via The Value of a Package to Both the Guest and the Hotel, by Kevin Robinson.

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