The Toxic Relationship Between Chefs and Yelpers

You could call Jeff Mason a sandwich savant—plenty of his customers do. The owner of Pal’s Take Away, a five-year-old lunch counter sequestered inside a wine bar on 24th Street in the Mission, Mason has built a loyal following for his creations, which typically incorporate heterodox ingredients (Lao sausage, soy-yuzu mayo, Popchips) procured locally and served on pedigree bread. He has a bumper crop of positive reviews on Yelp—of 143 critiques, 122 garnered four or five stars—accompanied by descriptors like “mad sandwich genius” and “badass.” But he has mixed feelings about the reviews, even the good ones, and he can’t contain his animosity toward Yelp. He sums up the majority of its scribes as “people whose parents never paid attention to them when they were younger.”

via San Francisco Magazine | Modern Luxury | The Toxic, Abusive, Addictive, Supportive, Codependent Relationship Between Chefs and Yelpers.