BIG DATA FOR THE BIG PICTUREBig Data is the new buzz word, the new paradigm of data-driven approaches for sharpening our business’s competitive edge. Because of Big Data’s newness, there are misconceptions, misunderstandings and misinformation about Big Data.
Here are the top 5 misconceptions that push our Big Data initiatives off track.


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Chris Pehura
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Chris Pehura

We all want to gravitate to what we know, making that our whole world. The world, my friend, is a much much bigger place. The same can be said about Big Data.