Everyone wants to achieve better search rankings. That’s because organic search traffic is a proven driver of business growth.
The only trouble is, SEO keeps changing, and no-one wants a penalty because of doing the wrong thing. Google has been rolling out updates, ranging from Panda to Penguin to Google EMDs (exact match domain names) and just recently, the (PBN) Private Blog Network deindexing updates.
If you’re concerned about getting targeted traffic without incurring penalties, then this article is for you.
It’s important to know that the most recent Google updates are based on Google’s mission statement:
Google’s mission is to organize the world’s information and make it universally accessible and useful.
To rank well, your content needs to align with that mission. That’s why I’m going back to basics with SEO to help you understand the new SEO rules, learn how to optimize for both humans and robots and master on-page and off-page optimization.