Employer Branding International released their 2014 Global Trends Study today. They surveyed 1,100+ organizations from 19 countries, and the results provide great insight into the business practice and level of investment in employer branding.
How are companies communicating their employer branding? Overwhelming, the global trends study found that the top mediums to communicate an employer brand were social media channels and career websites. 76% of companies communicate their employer brand through social media, 64% of companies communicate their employer brand through their career website, and according to this global trends report no other medium is used by the majority of brands to communicate their employer brand.