Marketing your business means getting information out to as many people as possible, using the best tools for delivering that information in the most engaging way, so if you aren’t already marketing using YouTube, there’s plenty of reasons why you should. The most obvious of them is that 1.3 billion people watch content on YouTube every year, while video is expected to make up 80% of all internet traffic in 2019.
Other small businesses are already active on YouTube, with 90% of digital marketers using the platform while business channels are publishing on average 33 new videos each month. However, it can be intimidating to get started with marketing via YouTube for the first time, both from the technical side of knowing how to set up your channel and the ongoing challenge of building up an audience on there.
Luckily, this illustrated guide for small businesses has been created to help you start to grow with YouTube and takes you through the whole journey, step-by-step, from set-up to optimization of your videos to how to get people to watch them and subscribe. Using these expert tips and tricks, you’ll be well on the way to seeing what kind of positive impact YouTube can have on your business.
A Small Business Guide to Youtube Marketing, courtesy of Headway Capital