The Secret World of the Dunkin’ Donuts Franchise Kings

FOR EVIDENCE THAT Fitzgerald was right about the very rich being different from you and me, pull your car up to the swanky Boston Harbor Hotel. Be sure to stop at the main entrance rather than trying to save a few bucks by descending into the concrete underworld of self-parking. As you hand the valet your keys, glance over your shoulder to see how the 1 percenters do it. Driving their six-figure rides right onto the brick pavement outside the front door, they toss the valet their keys, although they know that’s probably unnecessary. Their Bentleys and Benzes will remain exactly where they left them in line. It’s a shining emblem of affluence that simultaneously buffs the hotel’s exclusive image and protects the showpieces from the paint-scratching menaces underground.

via The secret world of the Dunkin’ Donuts franchise kings – Magazine – The Boston Globe.

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