Since supermarkets came of age in the 1950s, the American grocery store layout has largely been frozen in time.
And for good reason. Every inch of the traditional track around US supermarkets—from the beautifully lit piles of produce and bounteous bakery section to the inviting prepared foods—has been honed to maximize the grocery industry’s tried-and-true business strategy: Promote the national brands and packaged goods that drive customers in the door, but steer them toward the more-profitable, perishable goods—such as fresh produce—where the supermarket really makes money.
“The outside of the store, the produce, the meat, and seafood, it has much higher margins,” says Euromonitor International analyst David McGoldrick.
via The secret to America’s most “disruptive” supermarket—fruits and vegetables – Quartz.
Interesting! I live in Michigan and probably not a candidate for Sprouts. However I spend most of my food dollars on produce so lower cost would be perfect for my family.