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The Role of Social Responsibility in Hotels

Today, the term of social responsibility is well known as the obligation a business has towards society as whole; to voluntarily seek and pursue objectives that are ethical and respectable, and to responsibly act with concern for the surrounding community, and the world. Nearly every corporation and large company has created a program reflecting social responsibility. Nowadays, the public expects these programs from large companies. But, all of us have to do our part. It doesn’t matter if you manage a small boutique property, or a large hotel chain, social responsibility is about following principles and a code of ethics that impact the community, regardless of organizational size or profit margins.

via The Role of Social Responsibility in Hotels, by Didi Lutz.

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2 CONVERSATIONS

  1. Excellent points in this article. These programs are often placed in the public relations department to manage and to bring an awareness to employees, clientele and the general public.

    However, care must be taken that any publicity avoids making it look self serving. If there is any perception that the business is doing it for self promotion then the program will back fire with very bad results.

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