A DECADE+ OF STORYTELLING POWERED BY THE BEST WRITERS ON THE PLANET

WE DON'T DO IT ALL, BUT WE DO IT ALL "FOR GOOD"

BE PART OF THE LEGACY

TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

The Road to Happiness is Paved with Good Choices

Did you actually choose to read this?  According to some biologists and neuroscientists, free will is an illusion.  Nature and nurture conspire to program our response mechanisms so that we think we’re making choices, but we’re really nothing more than organic robots.

Do you find that depressing?  If so, you’re not alone.

Research shows that belief in free will makes us happier since it imbues us with a sense of purpose and agency.

What’s more, belief in free will makes us more ethical.  If we don’t have control over our choices, what’s the point of trying to make the right ones?

Why would anyone want to advocate for a position that we have no control over our actions?  Perhaps because then we can abdicate all responsibility for making ethical choices, for aspiring to be good, kind, and virtuous.

Again, if those choices aren’t in our hands, why bother trying?

What should be obvious is that every time we struggle to make the right choice, we build our ethical muscles.  Even if this time we get it wrong, next time we’ll have a better chance of getting it right.

  • Don’t we want to be good?
  • Don’t we want to be better than we are?
  • Don’t we want to contribute to a society that aspires to goodness?
  • Don’t we want others to see us as a source of inspiration?
  • Don’t we want our businesses to thrive because we have created an aspirational culture?

What choices are you struggling with?  What strategies do you have for choosing rightly and wisely?

Yonason Goldson
Yonason Goldsonhttps://www.ethicsninja.com/
Yonason Goldson works with business leaders to build a culture of ethics, setting higher standards to earn loyalty and trust. He’s a rabbinic scholar, repentant hitchhiker, and co-host of the weekly podcast “The Rabbi and the Shrink.” He has published hundreds of articles applying ancient wisdom to the challenges of the modern world, and six books, most recently “Grappling with the Gray: an ethical handbook for personal success and business prosperity.” The ninja were covert agents in feudal Japan who practiced espionage, deception, and surprise attacks. Doesn't that make Ethics Ninja a contradiction in terms? Not at all. Just as the master of martial arts turns an opponent’s strength against himself, the Ethics Ninja turns attacks against moral values back against the adversaries of ethics, exposing groupthink and double-standards through rational argument in asymmetrical battle to vanquish the enemies of moral clarity.

DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE


RECIPIENT OF THE 2024 "MOST COMPREHENSIVE LIFE & CULTURE MULTIMEDIA DIGEST" AWARD

WE ARE NOW FEATURED ON

EXPLORE 360° NATION

ENJOY OUR FREE EVENTS

OUR COMMUNITIES